It’s Show Time at The Showroom Coral Gables
The Showroom in Coral Gables is the Latest Incarnation of Marilyn Sanchez’s Marriage of Home and Apparel
Coral Gables just got a little brighter with its newest retail addition, The Showroom. This is the second location for the aptly named store, and you may just want to live there. The sun-drenched, endless window storefront is on the corner of Sunset Drive and Nervia Street – or, what I like to say, next to Whip ’n Dip. Owner and Miami native Marilyn Sanchez wasn’t looking to open another outpost, the first being in Coconut Grove. But she just couldn’t pass up the incredible space, or the Gables address, and opened the doors on February 1.
Sanchez is no stranger to retail in Miami. She previously owned Studio LX and the Blush boutiques (both of which are mainstays here) before she sold and went on to create her new concept. “I had just finished building my current home and became obsessed with design and all things home. This inspired me to open a lifestyle concept store where I can sell the best of home and women’s clothing,” she says. “The Showroom is unique because it doesn’t only sell home accessories or clothing. It sells both. It’s a one stop shop for my loyal clients that trust me to source the best of the best in all categories.”
Home has become a very important category for Sanchez since Covid. “Our clients’ lifestyles have changed, traveling has slowed down or stopped, so they are updating their homes and investing in making every room beautiful,” she says. Sanchez offers complimentary in-store decorating services and clients trust her taste so much they come in with pictures of their spaces and together they design it.
Sanchez and staff pride themselves on customer service. They post constantly on Instagram, and she personally returns all messages throughout the day. Her website is to browse only, and while they will provide a quote on any piece the client is interested in, the transaction is finished by a real person.
The Showroom carries a multitude of brands for both home and apparel, thoughtfully curated for clients. The customer who would shop for home is buying her chic, casual apparel offerings as well. Her brands include Tina Frey Designs, Baobab, The Great, Citizen of Humanity, Misa, and Nation to name a few. She also carries the popular EF fine jewelry collection that pairs perfectly with the apparel. As a personal stylist, I was impressed that it’s the same customer buying both. Imagine setting up your home, or vacation home, and getting your furniture, décor, candles, dishes, and your weekend clothes to go with it. Sanchez is a master merchant and is selling a lifestyle, which I am buying!
Kim Rodriguez is a personal stylist and shopper whose clients include many Coral Gables residents. Krpersonalstyle.com.
1401 Sunset Dr.